{"id":2637,"date":"2019-10-02T21:04:02","date_gmt":"2019-10-02T21:04:02","guid":{"rendered":"https:\/\/www.letrat.eu\/?p=2637"},"modified":"2024-04-16T22:19:34","modified_gmt":"2024-04-16T21:19:34","slug":"design-balance-of-functionality-and-style","status":"publish","type":"post","link":"https:\/\/letrat.eu\/?p=2637","title":{"rendered":"Design &#8211; Balance of Functionality and Style"},"content":{"rendered":"<p><strong>Dr. Jart+<\/strong> (<strong>Cosmetic Product Line Packaging<\/strong>)<\/p>\n<p>Designers: Courtney Gooch \/ Piotr Woronkowicz<br \/>\nCreative Director: Paula Scher (Pentagram &#8211; New York)<br \/>\nClient: Dr. Jart+, South Korea<\/p>\n<p>(Dr. Jart+ is a Korean cosmetic company that creates a broad range of skin products, geared towards women between the ages of eighteen and 40, which are sold internationally)<\/p>\n<p>&#8220;<em>Pentagram\u2019s approach takes the ubiquity and communicative immediacy of Helvetica, brought over from previous iterations, and combines this with a structural design that is unique in its references and nuanced in its expression, and builds the + of the name into a graphic language that intends to balance functionality and style<\/em>.&#8221; &#8211; Richard Baird<\/p>\n<p><a  href=\"https:\/\/letrat.eu\/wp-content\/uploads\/2019\/10\/Design-Balance-of-Functionality-and-Style.jpg\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2638 size-full\" src=\"https:\/\/letrat.eu\/wp-content\/uploads\/2019\/10\/Design-Balance-of-Functionality-and-Style.jpg\" alt=\"\" width=\"1700\" height=\"1152\" srcset=\"https:\/\/letrat.eu\/wp-content\/uploads\/2019\/10\/Design-Balance-of-Functionality-and-Style.jpg 1700w, https:\/\/letrat.eu\/wp-content\/uploads\/2019\/10\/Design-Balance-of-Functionality-and-Style-300x203.jpg 300w, https:\/\/letrat.eu\/wp-content\/uploads\/2019\/10\/Design-Balance-of-Functionality-and-Style-768x520.jpg 768w, https:\/\/letrat.eu\/wp-content\/uploads\/2019\/10\/Design-Balance-of-Functionality-and-Style-1024x694.jpg 1024w\" sizes=\"auto, (max-width: 1700px) 100vw, 1700px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr. Jart+ (Cosmetic Product Line Packaging) Designers: Courtney Gooch \/ Piotr Woronkowicz Creative Director: Paula Scher (Pentagram &#8211; New York) Client: Dr. Jart+, South Korea (Dr. Jart+ is a Korean cosmetic company that creates a broad range of skin products,&hellip; <a href=\"https:\/\/letrat.eu\/?p=2637\" class=\"more-link\">Lexo <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2637","post","type-post","status-publish","format-standard","hentry","category-multimedia"],"_links":{"self":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts\/2637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2637"}],"version-history":[{"count":0,"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts\/2637\/revisions"}],"wp:attachment":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}