S. Guraziu – Ars Poetica, 2013<\/p>\n
(Sony – Two Worlds – 1000 puthje n\u00eb thell\u00ebsi – Me z\u00ebrin e “erret” t\u00eb Leonard Cohen<\/strong>)<\/p>\n (…ndoshta asnj\u00eb reklam\u00eb tjet\u00ebr (dmth. q\u00eb mua m\u00eb ka rastisur ta shoh ndonjehere) nuk e inkuadron artin poetik n\u00eb m\u00ebnyr\u00ebn si\u00e7 e b\u00ebn reklama “Sony – Two Worlds”. Askund tjet\u00ebr nuk pu\u00e7en poetikja me vizualen artistike m\u00eb bukur, e thella shpirt\u00ebrore me at\u00eb m\u00eb t\u00eb skajshm\u00ebn dramatik\u00eb t\u00eb sip\u00ebrfaqes s\u00eb gjallimit ndjesor e fizik<\/strong>…)<\/p>\n *** Bashk\u00ebngjitur nj\u00eb di\u00e7 e bukur si “reklam\u00eb”, p\u00ebr kompanin\u00eb e mir\u00ebnjohur Sony. Reklama eshte punuar nga nj\u00eb kompani per “advertising” e keso punesh, me emrin “Spy Films”. Si art vizual i ardhur ne jete jo vetem nepermjet idese, kreativitetit dhe efekteve speciale por dhe me “ndihm\u00ebn” shkenc\u00ebs n\u00eb m\u00ebnyre te t\u00ebrthurur – eshte dic si njefare dansi romantik mes shkences dhe artit – pra po ta thosha keshtu me ca fjale paksa m\u00eb abstrakte, do dilte m\u00eb e shkurter. Sepse n\u00eb k\u00ebt\u00eb lloj arti nj\u00ebra pa tjetr\u00ebn sikur v\u00ebshtir\u00eb t\u00eb “realizohen” plot\u00ebsisht.<\/p>\n Si reklame, nga aspekti artistik-reklamatik eshte dic vertet e q\u00eblluar (kjo sipas meje, sipas njohurive te mia ne kete drejtim). Si ide nuk eshte aq origjinale, sic mesova doli se eshte “derivacion” nga filmi i shkurter “Nuit Blanche”, punuar m\u00eb pare nga e njejta kompani. Pastaj si reklame eshte aso e shtrenjt\u00eb, reklamash te tipit a la Delta Lloyds, qe kerkojne shume… Bie fjala duhet gjetur muziken, e kjo s’\u00ebsht\u00eb aspak \u00e7\u00ebshtje e vog\u00ebl. Dhe nese duhet, ja do jet\u00eb askush tjeter por kesaj radhe Clint Mansell (ka bere ky muziken dhe per filmat e njohur Black Swan, pastaj p\u00ebr Requiem For A Dream etj.). Pra asgje nuk i eshte lene rastesise. Versioni kinematografik i reklames eshte po ashtu n\u00eb 3D, keso gjerash tashme disi sikur nenkuptohen, sikur e kerkon vetvetiu puna, sikur imponohen nga vet\u00eb industria…<\/p>\n N\u00eb rregull t\u00eb gjitha, por \u00e7far\u00eb ka t\u00eb ve\u00e7ant\u00eb reklama dhe p\u00ebrse desha t’i rendis k\u00ebto dy-tri fjal\u00eb lidhur me t\u00eb? Nuk \u00ebsht\u00eb as shum\u00eb por dhe as pak – njeriu niset dhe flet p\u00ebr ato \u00e7far\u00eb i interesojn\u00eb, mua m\u00eb interesonte Poezia, arti poetik i ngerthyer ne “komercializmat” e korporatave dhe vall\u00ebzimi i artik poetik me format tjera artistike.<\/p>\n Ndoshta asnj\u00eb reklam\u00eb tjet\u00ebr (dmth. q\u00eb mua m\u00eb ka rastisur ta shoh ndonjehere) nuk e inkuadron artin poetik n\u00eb m\u00ebnyr\u00ebn si\u00e7 e b\u00ebn reklama “Sony – Two Worlds”. Askund tjet\u00ebr nuk pu\u00e7en poetikja me vizualen artistike m\u00eb bukur, e thella shpirt\u00ebrore me at\u00eb m\u00eb t\u00eb skajshm\u00ebn dramatik\u00eb t\u00eb sip\u00ebrfaqes s\u00eb gjallimit ndjesor e fizik. Video-reklama inkuadron nj\u00eb poezi shum\u00eb t\u00eb fuqishme t\u00eb Leonard Cohen, e inkuadron edhe z\u00ebrin e tij. Poezia e Cohen audienc\u00ebs i imponohet t\u00eb “lexohet me vesh\u00eb”, mediumi nuk \u00ebsht\u00eb letra (sepse nuk mund te jete por as nuk eshte nevoja te jete), audio-poetika “koheniane” pa germa germatizohet si nj\u00eb milion cop\u00ebzash t\u00eb xhamave dhe t\u00eb grimcave t\u00eb panum\u00ebrta nga dimensioni fizik, bashk\u00ebdyzohet me vizualen surreale dhe me realitetin e dashuris\u00eb, me t\u00eb v\u00ebrtet\u00ebn e saj si subjekt-q\u00ebllim.<\/p>\n P\u00ebr kompanin\u00eb Sony, reklama mjaft bukur p\u00ebr\u00e7on mesazhin komercialistik, at\u00eb q\u00eb kompania dhe ka m\u00ebtuar ta p\u00ebrcjell\u00eb tek konsumatori potencial – denj\u00ebsisht e bukur: “JO VET\u00cbM SHIKO – NDJEJ (P\u00cbRJETO)”.<\/p>\n Original poem: That’s What I Heard You Say<\/strong>, written and read by Leonard Cohen<\/p>\n Don\u2019t matter if the road is long I know you had to lie to me Sony – Two Worlds<\/strong> (Director’s Cut) – from Spy Films
\nNjerezit, shpirtrat takohen n\u00eb aq shum\u00eb m\u00ebnyrash te ndryshme. N\u00eb panum\u00ebr pikash pik\u00ebtakohen dhe Arti me Shkencen, jan\u00eb gj\u00ebra q\u00eb duhet t\u00eb takohen. Ndonjehere edhe un\u00eb takohem me artin, me shkenc\u00ebn dhe me gjith\u00e7ka tjet\u00ebr. Ndoshta gjithkush… nj\u00ebjt\u00eb, takimet sikur jan\u00eb t\u00eb pashmangshme. Psh. sa e sa her\u00eb e kam “takuar” poetin Leonard Cohen, artin e tij, shpirtin e tij. As kur nuk prisja ta takoj, madje dhe aty ku as q\u00eb mendoja se do ta takoj ndonjehere – thjesht s’do m\u00eb shkonte mendja.<\/p>\n
\nKur p\u00ebr dy shpirtra koha sikur ngadal\u00ebsohet, sikur “ndalet”, n\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb hiper-realiteti sikur shp\u00ebrthen aq bujsh\u00ebm dhe i pushton-kaplon t\u00eb gjitha shqisat e mundshme, k\u00ebt\u00eb e shpalos\u00eb secili kuad\u00ebr i videos, q\u00eb ashtu-k\u00ebshtu sikur i matur me mikrometra, secili event i akorduar me secilin tingull.<\/p>\n
\nDon\u2019t matter if it\u2019s steep
\nDon\u2019t matter if the page is gone
\nIt\u2019s written that we\u2019ll meet.
\nI loved you when you opened
\nlike a lily to the heat
\nand I love you when it closes
\na thousand kisses deep.<\/p>\n
\nI know you had to cheat
\nYou learned it on your father\u2019s knee
\nand at your mother\u2019s feet.
\nBut did you have to fight your way
\nacross the burning street
\nwhere all our vital interests lay
\na thousand kisses deep\u2026<\/p>\n
\nDirector: Arev Manoukian
\nMusic: Clint Mansell<\/p>\n