{"id":6803,"date":"2020-10-28T15:58:55","date_gmt":"2020-10-28T14:58:55","guid":{"rendered":"https:\/\/letrat.eu\/?p=6803"},"modified":"2025-08-11T09:50:59","modified_gmt":"2025-08-11T08:50:59","slug":"renting-zero-s-in-the-cloud-what-a-stupid-brilliant-idea","status":"publish","type":"post","link":"https:\/\/letrat.eu\/?p=6803","title":{"rendered":"Renting “zero-s” in the Cloud – What a stupid-brilliant idea!"},"content":{"rendered":"

SG – Ars Poetica, Oct. 2020 (the latest scribble)<\/em><\/p>\n

(exploitation of stupid-brilliant ideas is being made possible by us… “stupid” users – even the craziest ideas succeed when the world has enough “stupid” users<\/strong> : )<\/p>\n

In our physical realm, to rent a car or anything else\u2026 it\u2019s such a genuine token of existence, just as it should be – you\u2019re renting a car, a real thing. We\u2019re \u201cphysical,\u201d the cars too, and all the tools used to make cars. We\u2019re \u201cphysical,\u201d but we also dream \u2013 we\u2019re dreamers and we consume dreams. That\u2019s why there\u2019s nothing wrong with dreaming and selling \u201cdreams,\u201d which, of course, is possible in so many ways. For instance, one of the \u201cways\u201d is called writing. Brilliant dreamers write their dreams down, and then\u2026 some other guys make books, so they can sell dream-products \u2013 it\u2019s a kind of profitable cooperation.<\/p>\n

Renting dreams as standalone \u201cproducts\u201d isn\u2019t possible yet; this idea isn\u2019t exploited yet, and there\u2019s no way to do it. At least, I\u2019m not aware of any \u201cway,\u201d and there\u2019s no such technology developed yet. Of course, you could rent books (where dreams are contained), but that isn\u2019t the same; books are a kind of derivative product. It sounds crazy enough just to think of \u201crenting dreams.\u201d<\/p>\n

From the other \u201cside of the coin,\u201d to impose renting of something which is \u201cvirtual,\u201d to pay for digital \u201czeros\u201d somewhere in the cloud-clusters, to name such a thing a \u201cservice\u201d and to pay for it more than for a car\u2026! Yeah\u2026 it is too possible, very well possible!<\/p>\n

***
\nSome years ago, there was Photoshop CS 4, and this \u201cpromo-screen\u201d (attached) remains one of the best ever of Photoshop (according to me). It shows exactly what Photoshop really is: a bunch of small tools arranged like in an ordinary workshop, somewhere in the physical world.<\/p>\n

Right now, the most recent version is Photoshop 2020 v21. As we might find out, CC 2019 v20 was the previous one. So it\u2019s clear, Adobe has stopped using the CC suffix in 2020 versions! Why, I don\u2019t know! But for sure, something is \u201chidden\u201d behind.<\/p>\n

\u201cPhotoshop\u201d is being developed by Adobe Inc. (USA), the software was originally created in 1988 by Thomas and John Knoll. Since then, it has become some kind of \u201cindustry standard,\u201d and the name itself has become a kind of generic trademark. Photoshop has gone through a lot of versions, and in 30 years of development history, it has undergone many changes. Anyways, for a long time, it was just \u201cPhotoshop,\u201d simple basic naming, a true brand in itself, with the naming scheme based simply on version numbers.<\/p>\n

In 2002, the \u201cCreative Suite\u201d branding was introduced, and newer versions of Photoshop were designated with a CS suffix. Nothing special, it was a \u201csuite,\u201d a kind of bundle, a bunch of refreshed tools. A decade later, in 2013, Adobe introduced the \u201cCreative Cloud\u201d branding. Basically, the CS suffix was changed to CC, that\u2019s just a \u201cletter.\u201d But Adobe was going to \u201cchange\u201d something fundamentally, the \u201ccore\u201d of the software itself.<\/p>\n

That fundamental \u201cchange\u201d was their introduction of the Licensing scheme, the introduction of their \u201crenting strategy.\u201d Photoshop was no longer just software; it was \u201cnamed\u201d a Service (it was made a real rental model, masterminded by Adobe\u2019s dreamers).
\nCC (suffix after the name) would mean that the software is being converted to a \u201cservice,\u201d based on subscription regulations with monthly and yearly fees. Adobe would change all of their products; all \u201ccreative tools\u201d were going to be exploited as \u201crental services.\u201d
\nWhat the hell of an idea \u2013 that\u2019s just a stupid-brilliant idea. I never could understand nor accept this \u201cchange\u201d : ) <\/p>\n

To succeed in implementing such an idea, that means you know for sure the world is \u201cstupid\u201d enough.
\nGiant tech-companies (who act like Tech-Gods somewhere in the Clouds) are made possible by users, by us. For example, just one decade was needed for Facebook to become a kind of \u201cmonster-giant.\u201d The \u201cideator\u201d is now listed among the richest guys on the globe, \u201cheavy\u201d around 100 billion! How that\u2019s possible, is it really possible?! Zuckerberg himself once stated \u201c\u2026something is wrong with our economic system.\u201d Because he knows, he feels there\u2019s really something \u201cwrong.\u201d A few rich tech-guys actually own half of the planet.<\/p>\n

How that\u2019s possible\u2026 how Zuckerberg deserves 100 billion, for what! For being brilliant in manipulative ad-based virtual services! After all, he\u2019s not selling sexy electric cars, nor building space-rockets, like Elon Musk! Google at least is trying to get \u201cphysical\u201d too, not just \u201czero-s\u201d but for real \u2013 kinda the same as Dua Lipa is \u201cgetting physical\u201d with real lips. At least they are experimenting with physical robots, with real smart drones, smartphones, with real quantum-computers, with real glasses, smart cars, smart cities, etc. But what has \u201cproduced\u201d Facebook so far? Neither Adobe \u2013 they are just \u201crenting zeros in the Cloud\u201d!<\/p>\n

Exploitation of stupid-brilliant ideas is being made possible by us\u2026 \u201cstupid\u201d users. Imagine billions of advanced futuristic users, following the Tech-Gods of the future, dreamers who pay for their own dreams. A collective of cloud-dreamers, \u201ccentralized\u201d by Adobe, by Google, by Facebook, etc. Even the craziest ideas succeed when the world has enough \u201cstupid\u201d users. Unfortunately\u2026 resistance is futile, but no user ever should \u201caccept\u201d Adobe\u2019s \u201cchanges,\u201d Google\u2019s \u201cvisions,\u201d Facebook\u2019s \u201cpolicies,\u201d never, ever\u2026 whatever : )<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SG – Ars Poetica, Oct. 2020 (the latest scribble) (exploitation of stupid-brilliant ideas is being made possible by us… “stupid” users – even the craziest ideas succeed when the world has enough “stupid” users : ) In our physical realm,… Lexo →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-6803","post","type-post","status-publish","format-standard","hentry","category-lingua"],"_links":{"self":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts\/6803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6803"}],"version-history":[{"count":0,"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts\/6803\/revisions"}],"wp:attachment":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}