{"id":7757,"date":"2021-05-17T04:20:44","date_gmt":"2021-05-17T03:20:44","guid":{"rendered":"https:\/\/letrat.eu\/?p=7757"},"modified":"2024-04-09T08:57:57","modified_gmt":"2024-04-09T07:57:57","slug":"sky-division-power-ice-color-palette-study-2019","status":"publish","type":"post","link":"https:\/\/letrat.eu\/?p=7757","title":{"rendered":"Power Ice (Color Palette Study), 2019"},"content":{"rendered":"<p>Sky Division &#8211; Power Ice (Color Palette Study), 2019<\/p>\n<p>&#8230;testing a new color palette for the &#8220;Power Ice&#8221; brand, as part of the strategy to expand its distribution into the retail channel, design includes also a packaging system and an integrated marketing program (print ads, and other promotionals) &#8211; warm color palette serves to convey a message of freshness&#8230;<\/p>\n<p><a  href=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_0.jpg\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7758 size-full\" src=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_0.jpg\" alt=\"\" width=\"1776\" height=\"1280\" srcset=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_0.jpg 1776w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_0-300x216.jpg 300w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_0-1024x738.jpg 1024w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_0-768x554.jpg 768w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_0-1536x1107.jpg 1536w\" sizes=\"auto, (max-width: 1776px) 100vw, 1776px\" \/><\/a><\/p>\n<p><a  href=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_1.jpg\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7759 size-full\" src=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_1.jpg\" alt=\"\" width=\"1776\" height=\"1280\" srcset=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_1.jpg 1776w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_1-300x216.jpg 300w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_1-1024x738.jpg 1024w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_1-768x554.jpg 768w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_1-1536x1107.jpg 1536w\" sizes=\"auto, (max-width: 1776px) 100vw, 1776px\" \/><\/a><\/p>\n<p><a  href=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_2.jpg\" data-rel=\"lightbox-gallery-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7760 size-full\" src=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_2.jpg\" alt=\"\" width=\"1776\" height=\"1280\" srcset=\"https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_2.jpg 1776w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_2-300x216.jpg 300w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_2-1024x738.jpg 1024w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_2-768x554.jpg 768w, https:\/\/letrat.eu\/wp-content\/uploads\/2021\/05\/Power_Ice_Color_Palette_Study_2019_2-1536x1107.jpg 1536w\" sizes=\"auto, (max-width: 1776px) 100vw, 1776px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sky Division &#8211; Power Ice (Color Palette Study), 2019 &#8230;testing a new color palette for the &#8220;Power Ice&#8221; brand, as part of the strategy to expand its distribution into the retail channel, design includes also a packaging system and an&hellip; <a href=\"https:\/\/letrat.eu\/?p=7757\" class=\"more-link\">Lexo <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-7757","post","type-post","status-publish","format-standard","hentry","category-skyd"],"_links":{"self":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts\/7757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7757"}],"version-history":[{"count":0,"href":"https:\/\/letrat.eu\/index.php?rest_route=\/wp\/v2\/posts\/7757\/revisions"}],"wp:attachment":[{"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/letrat.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}