Power of Digital Art – 35 Years of Adobe-Magic!
S. Guraziu – Ars Poetica, M 2018
I use Adobe tools at least since 1999, but on December 2017 Adobe celebrated its 35th anniversary, thus Adobe was celebrating almost four decades of innovation and success.
The last 30 years have seen major advances in publishing technology, their tools are simply “industry standard”, from digital publishing to virtual experiences, from desktop to web and to mobile devices. Today they’re architecting the next generation of enterprise software, and integrating artificial intelligence into their products. Their “Behance” network and their cloud services are amazing, there’s an unique creative community from around the world. Although myself I am not “part” of that community, I do follow “digital art” professionals and talents for at least 15 years by now.
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Some splash screen conceptualizations for Adobe Creative Cloud tools, made by South-African digital artist Katt Phatt – also in collaboration with Adobe Studio (Senior CD John Caponi and AD William Freeman of the Core Creative team) Phatt ideated & created a beautiful typographical illustration representing 35th Year Anniversary of Adobe. Instead of pencils and other traditional toolsets he makes those amazing “typographics” by using 3D tools…
Katt Phatt – Splash screen conceptualizations for Adobe Creative Cloud tools, 2017
Katt Phatt & Adobe Studio – Adobe 35th Year Anniversary (typographical illustration), 2017
Katt Phatt – Adobe “industrial machinery”, Creative Cloud, Behance Network, Tools etc., 2017
