| In April, Nespresso had unveiled Vertuo World, a new global campaign across all platforms, marking the beginning of a new creative era for the brand. George Clooney was there for 20 years, he’s staying (love for coffee is forever : ) but now also Dua Lipa will be paid millions just to say “What Else”, so in her first Nespresso advert she steals his legendary line.
In March 18, 2026, the pop superstar Dua Lipa was named Global Brand Ambassador, ushering a new era rooted in culture, creativity, and bold coffee choices. Dua Lipa is admired not only for her distinctive sound and powerful performances, but also for her influence as a modern style and cultural trendsetter. Constantly evolving, she embodies a spirit of curiosity and experimentation, values that sit at the heart of Nespresso. Beyond music, Dua has created important spaces dedicated to storytelling, creative empowerment, cultural discovery, and the rhythms that shape our daily lives. From the books she champions to the conversations she sparks, Dua invites audiences into moments of reflection and connection. Her collaborations with a diverse range of artists underscore her curiosity, versatility, and commitment to continually expanding her creative horizons. (Leonardo Aizpuru – Chief Marketing Officer at Nespresso) |
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| Dua Lipa Joins Nespresso Vevey, Switzerland, March 18, 2026 (Globe Newswire) Nespresso is proud to announce the appointment of Dua Lipa as its new Global Brand Ambassador, marking a striking new chapter for the brand. After 40 years of revolutionizing the way we drink coffee, Nespresso continues to push boundaries, this time alongside one of the most influential cultural icons of her generation. Global pop superstar Dua Lipa is admired not only for her distinctive sound |
Nespresso, What Else 14 April 2026 - By Codie Bullen (Daily Mail) He's been the face of Nespresso for 20 years, but it looks like George Clooney has finally been usurped. The Hollywood heavyweight is being given a run for his money by British pop star Dua Lipa, who has signed a multi-million-pound deal to be the coffee brand's newest ambassador. And the aesthetically blessed pair come face-to-face in the new advert for the coffee company, with the |
