Sky Division – “The Psychology of Color“, 2022
“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.” – Oscar Wilde
Color can influence our emotions, our mood, and even our behavior. That’s why it’s so important to use colors carefully. It can become difficult to achieve a visual balance when using too many colors.
For instance Albanian Flag has only 2 colors, that’s why all that beauty. But of course, fortunately, designers have Color Theory, a discipline that helps them achieve balanced color combinations. Achieving harmony in color combinations is one of the main color theory principles.
If used effectively color theory is one of the most powerful tools a designer can wield. Colors are a form of non verbal communication that can speak volumes in a fraction of a second. They can instantly set a mood, convey an emotion, invoke a physiological reaction or inspire people to take action. When designers harness the right color emotion it can have a powerful effect.
