Design – Balance of Functionality and Style

Dr. Jart+ (Cosmetic Product Line Packaging)

Designers: Courtney Gooch / Piotr Woronkowicz
Creative Director: Paula Scher (Pentagram – New York)
Client: Dr. Jart+, South Korea

(Dr. Jart+ is a Korean cosmetic company that creates a broad range of skin products, geared towards women between the ages of eighteen and 40, which are sold internationally)

Pentagram’s approach takes the ubiquity and communicative immediacy of Helvetica, brought over from previous iterations, and combines this with a structural design that is unique in its references and nuanced in its expression, and builds the + of the name into a graphic language that intends to balance functionality and style.” – Richard Baird